The market support for small producers in Africa: a priority for the Trade for Development Centre
Beekeepers and weavers in Tanzania, coffee growers and the craft women in Uganda: they all share their motivation and pride about the products they make. But they hardly know which consumers are willing to pay a fair price for their products.
The Trade for Development Centre coaches them in marketing. The goal of our intervention is not simply trade, selling for the sake of selling, but trade for development.