Here is a very interesting article on the official support to Fair Trade in Vietnam: "Viet Nam needs to develop a fair trade certification system as the fastest route to the sustainable development of Vietnamese agricultural products, an official from the Ministry of Industry and Trade said".
Fair trade has been encouraged and boosted through regulations in the EU- Viet Nam Free Trade Agreement (EVFTA), which will come into force by 2018, and by the EU's latest trade and investment strategy.
Viri, a Trade for Development Centre partner (a marketing coaching program is going on) is mentioned in the article.
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