UK: Fairtrade back in growth as foundation launches new marketing strategy

By David Burrows

"The Fairtrade Foundation has launched a new, hard hitting marketing strategy following research showing that 23% of UK consumers “never think about who produces their food and drink”."

http://www.nutraingredients.com/Markets-and-Trends/Fairtrade-back-in-growth-as-foundation-launches-new-marketing-strategy