Is this the beginning of the end for Fairtrade?

"After decades of fast growth, a reversal in the fortunes of Fairtrade is apparent. This is particularly so for the Alternative Trading Organisations (ATOs) that spearheaded the movement, but which have become its first casualties. Here, at the start of Fairtrade Fortnight, Dr Iain Davies asks what the future holds for Fairtrade."  

Read further the post by Amy Lunt in a blog of the University of Bath.