Created in 2013 by the Cavac cooperative group in the Vendée, Agri-Éthique is today the first French fair trade label. It all started with the wheat sector, in response to price volatility, but Agri-Éthique now also deals with the milk, beef, pork and dried vegetables sectors, and works with 19 producer groups and more than 1,300 farmers and breeders.
The Agri-Ethics approach is based on multipartite agreements between farmers, storekeepers, processors and distributors over a minimum period of 3 years to ensure economic security and fair remuneration for the former. The production costs of the region concerned and the characteristics of the farms in the sector serve as a basis for setting guaranteed prices.
In 2019, the label represented €252 million in turnover, i.e. 58% of the turnover of products labelled fair trade origin France. In addition to the volumes generated, the label is also important for mobilising conventional agricultural sectors and supporting them in the agro-ecological transition.
https://www.tdc-enabel.be/en/2021/05/10/france-pioneer-of-local-fair-trade-in-europe/
Read more about ‘Local fair trade in Belgium and Europe’ in the study of the Trade for Development Centre (Enabel): https://www.tdc-enabel.be/wp-content/uploads/2021/02/Local-Fair-Trade-in-Belgium-and-Europe.pdf
TDC published a non-exhaustive list of Belgian and European initiatives that fall under the category of ‘local fair trade’. The document also presents a synoptic table of criteria used for local Fair Trade, a typology of the players, a cross-sectional analysis of the similarities and differences in production processes, pricing etc., and provides a few points of attention like the multiplication of labels and a blurred image, the coexistence of ‘Southern’ and ‘Northern’ products.
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